Transparency in business

I found a very interesting article on Wired about transparency and honesty in business and the positive effects it can have. It goes against some of the basic rules of corporate America, but in the Internet age, everything has changed. It's a long article, but really good. I have a huge drive for openness and honesty, and it was very encouraging to see how this can be proven true and beneficial even in business. I know how pessimistic and distrusting I can be towards big businesses because of all the polished press releases and publicity. No one believes it anyway. It's nice to see some people trying to change that and be honest, and the benefits that it brings.

http://www.wired.com/wired/archive/15.04/wired40_ceo.html